We would not recommend text ads if you have never run LinkedIn before, as there are fewer levers to pull for optimizations. We typically recommend introducing text ads to your LinkedIn strategy as a way of getting additional volume from an audience that does incredibly well for sponsored content. LinkedIn’s Sponsored Content Ads are top priority if you are trying to drive conversions efficiently and have a more limited budget. The ads are quite different from sponsored content ads in that they are desktop only, cheaper in terms of CPCs, and your reach is much larger. Using those inputs, LinkedIn places the ads in a few different locations on the homepage for desktop users. Text ads are an ad placement on LinkedIn where you are limited to a short headline and description. What Are Text Ads, And When Should You Use Them?

In this overview, we will cover the do’s and don’ts of text ads so you can learn how to effectively incorporate them into your LinkedIn Ads strategy. Text ads have been a part of LinkedIn since they began selling ads, yet since the debut of more visual sponsored content ads, they’ve been frequently under-utilized by most advertisers.

Linked in text ads