The company introduced its controversial FLoC technology earlier this year, promising an end to browser-based tracking cookies. In fairness, Google has responded to user concerns over privacy. To put it bluntly, many users are deeply uncomfortable with Google’s privacy practices, and want a reliable, privacy-friendly search alternative. The big player in search is, of course, Google - to the point that the company’s name is used as a verb meaning “to perform a web search”! So why does the world need another search engine? Why is search a privacy and security issue? Since then, the user base has grown exponentially, and currently sits at about 32 million active users (up from around 20 million at the end of 2020). But the browser’s first stable release was just in 2019. In addition, it has developed Brave Rewards, an innovative approach to digital advertising that pays people to view ads using Brave’s own cryptocurrency (the Basic Attention Token or BAT).īrave only has a small fraction of the global browser market share. In addition to the company’s core web browser offering, Brave also manages a VPN service. Who is Brave?īrave Software is the developer of the Brave browser, a Chromium-based web browser with a focus on privacy.īrave, however, says that it is “much more than just a browser”. In this article, we’ll tell you a little more about what Brave is doing - and why it matters for digital security and privacy. Brave’s search engine is described by the company as “the first independent privacy search/browser alternative to big tech”.

Brave’s search engine beta promises user privacyīrave is launching its own search engine.

Brave search vs google